Internal · service-hero ideation

Service hero — three directions

The service page is the one place we step off the relational tone and get mechanical — this is the ops floor of the business. Three takes below, all on the same headline. Tell me which to push (or mix). Nothing here is live.

Direction A · Mechanical cinemagraph
Service · parts · support

We work weekends, because that's when you're on the water.

Onsite at the marina and three mobile service boats that meet you in your slip. From the same family that sold you the boat.

Slow, sound-off loop. Swap the clip for a tight prop-nut / wrench-on-cleat close-up when we shoot it — industrial, not nautical.

Direction B · Weekend route
Service · parts · support

We work weekends, because that's when you're on the water.

We load the mobile boats.
Our crew
Friday a.m. We load the mobile boats.
You're out on the water.
You
Saturday You're out on the water.
We fix it at your slip.
Our crew
Sunday We fix it at your slip.

Same Friday → Sunday idea, but the three frames hang off one continuous route line (FRI/SUN above, SAT below) instead of three equal blocks — your crew → you → your crew, with Sunday's "we fix it at your slip" as the payoff stop in coral. CSS only. On mobile it becomes a vertical route.

Direction C · Live status board
Service · parts · support

We work weekends, because that's when you're on the water.

Three mobile service boats, onsite techs, and the person who sold you the boat — all on the property.

Treats the marina like an ops floor, not a showroom. Rows flip on a timer (decorative — full list is always in the DOM for a11y). The most "different" of the three; also the riskiest.